Great news from annual Google Performance Summit! AdWords is being enhanced by expanded text ads. It’s a whole new level in ads world! What this means is that the new ads have 30-character headlines and one 80-character description line. Two 15-character path fields that can be personalized are included in these ads. The user will […]

As most of the people in the advertising business surely now till now, AdWords is a pay-per-click online advertising service offered by Google. Until recent years, Google’s AdWords hadn’t changed that much since its launch in 2000. However, as of its reinvention in 2013, new features were introduced, and at first they didn’t seem that […]

Did you know that retargeted ads have a 76% percent higher chance of being clicked on by potential clients? This is because they are tailored to suit the needs of users that have already visited your website in the past. As you can imagine, selecting the best target audience is a sure way to increase […]