4 Digital Marketing Trends You Should Keep Up With

  • April 2, 2016
  • Polimentor
  • Brand development, Business advice, Outbound services
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
Loading...

Digital marketing reveals more and more tools to grab attention of a customer that is now split among different channels, networks, platforms, or devices. Don’t be the last marketer to take up prompt actions to captivate and convert the audience.

I came up with a short listing of marketing trends we might face in 2016.

It seems like in not so distant future, brands will become more and more estranged from traditional media in the production and distribution of their marketing messages. The reason why it is so lays in a fast-developing trend when brands themselves develop into the media.

Brands become full-manned with all kinds of specialists to originate, promote and distribute content via owned publishing channels, influencer networks or paid marketing partners, and precisely analyze their efforts due to analytics platforms or highly intelligent CRM-systems. In fact, they’ve got everything to reach the audience and build proper communication, sometimes a way more efficiently than any of the conventional publishers or media networks.

These four trends are here to demonstrate that – as it was predicted – prominent brands are already embracing media traits. Don’t miss this incredible opportunity to help your business stand out, communicate your message directly to your audiences, building durable relationship through relevant, captivating and appealing content.


1. Being Influence-Marketing Capable

Bet you’ve noticed the flood of headlines announcing big league publishers and media networks establishing content studios so that to create content and native advertising for brands.

Now, even more and more meaningful media representatives start enhancing their capabilities and working through influencer-marketing direction. Take a look at Disney’s acquisition of Instafluence in mid 2015 or the recent purchase of The New York Times.

Within the past few months, Hearst teamed up with Reelio, the video ad producer, the social media marketing agency HelloSociety was acquired by The New York Times, Comcast agreed with Twitter-owned social-media network Niche to launch a promotion campaign, while Time Inc. Cooperated with StyleHaul, the influencer network.

Such cooperations and acquisitions strongly indicate that influence marketing is now winning the lead. According to findings of RhythmOne’s, implementation of an influence-marketing plan resulted in a considerable increase in the beginning of 2015 compared to 2014. For every $1.00 spent marketers gained about $9.60 in earned media value (EMV).


2. The Power of Episodic Video Content

Fall into one line with brands that were forward-thinking enough to add episodic videos to their marketing plan. This type of content does not only entertain, but engage the audience and build anticipation. Portion your framed shots and documentary videos while bringing out commercial video ads or Web-series. This episodic video content may feature the brand lifestyle the same time essentially integrating product.

For instance, Kate Spade New York attracted actress Anna Kendrick for 4-episode season of #MissAdventure short films and recently has followed up with the first video of the 2 season. Pepsi Max came up with episodic content and started a YouTube channel for its captivating #LiveForNow series. Gatorade also created Win from Within, a four-part video series, that has gained about 6.2 million views on YouTube for now.

Most lifestyle-oriented brands can find the internet-driven episodic content tendency as a perfect reason to shift from high-ticket massive ad purchasing to budget-saving video content.


3. Green Light To Large-Scale Branded Content

Forget about 140 character limits! These days, social-media and content platforms become more brand-oriented, allowing extensive content on their pages.

LinkedIn was among the pioneers of the trend, encouraging members, brands as well as influencers to use long-form content in their posts since 2014. Earlier this year, Facebook followed up with Canvas, a mobile ad network, succeeding its Instant Articles launched last year. These tools allow brand content to be read without leaving Facebook, moreover, they are compatible with Google Analytics as well as Omniture or ComScore. Another platform featuring long-form branded content is Medium with Samsung, UpWork, and Marriott displaying their content there.

The next unbelievable upcoming change is about Twitter going “beyond 140”. The company is now testing a new version, where a 140-characters message would expand to more content. The next version is predicted to feature 10,000 character limit.

4. Launching Of Independent Media Platforms

We can now observe formation of new brands that originally used to be successful brand blogs, and then transformed into independent editorial marketing platforms.

For instance, at the beginning of 2015 Gore-Tex brand brought out its Experience More online adventure magazine, in cooperation with Contenly. The editorial website Van Winkle’s, that is devoted to sleeping, has a similar story as it was launched by mattress and bedding vendor Casper. Another brand to launch a self-sustaining digital magazine was Equinox with its Furthermore, a former fitness lifestyle blog.

Without doubt, marketers will continue finding new ways on how to improve their media marketing effectiveness in 2016 and beyond, while the difference between brand publishing and conventional media will continue to blur.

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

4 Digital Marketing Trends You Should Keep Up With

  • April 2, 2016
  • Polimentor
  • Brand development, Business advice, Outbound services
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
Loading...

Digital marketing reveals more and more tools to grab attention of a customer that is now split among different channels, networks, platforms, or devices. Don’t be the last marketer to take up prompt actions to captivate and convert the audience.

I came up with a short listing of marketing trends we might face in 2016.

It seems like in not so distant future, brands will become more and more estranged from traditional media in the production and distribution of their marketing messages. The reason why it is so lays in a fast-developing trend when brands themselves develop into the media.

Brands become full-manned with all kinds of specialists to originate, promote and distribute content via owned publishing channels, influencer networks or paid marketing partners, and precisely analyze their efforts due to analytics platforms or highly intelligent CRM-systems. In fact, they’ve got everything to reach the audience and build proper communication, sometimes a way more efficiently than any of the conventional publishers or media networks.

These four trends are here to demonstrate that – as it was predicted – prominent brands are already embracing media traits. Don’t miss this incredible opportunity to help your business stand out, communicate your message directly to your audiences, building durable relationship through relevant, captivating and appealing content.


1. Being Influence-Marketing Capable

Bet you’ve noticed the flood of headlines announcing big league publishers and media networks establishing content studios so that to create content and native advertising for brands.

Now, even more and more meaningful media representatives start enhancing their capabilities and working through influencer-marketing direction. Take a look at Disney’s acquisition of Instafluence in mid 2015 or the recent purchase of The New York Times.

Within the past few months, Hearst teamed up with Reelio, the video ad producer, the social media marketing agency HelloSociety was acquired by The New York Times, Comcast agreed with Twitter-owned social-media network Niche to launch a promotion campaign, while Time Inc. Cooperated with StyleHaul, the influencer network.

Such cooperations and acquisitions strongly indicate that influence marketing is now winning the lead. According to findings of RhythmOne’s, implementation of an influence-marketing plan resulted in a considerable increase in the beginning of 2015 compared to 2014. For every $1.00 spent marketers gained about $9.60 in earned media value (EMV).


2. The Power of Episodic Video Content

Fall into one line with brands that were forward-thinking enough to add episodic videos to their marketing plan. This type of content does not only entertain, but engage the audience and build anticipation. Portion your framed shots and documentary videos while bringing out commercial video ads or Web-series. This episodic video content may feature the brand lifestyle the same time essentially integrating product.

For instance, Kate Spade New York attracted actress Anna Kendrick for 4-episode season of #MissAdventure short films and recently has followed up with the first video of the 2 season. Pepsi Max came up with episodic content and started a YouTube channel for its captivating #LiveForNow series. Gatorade also created Win from Within, a four-part video series, that has gained about 6.2 million views on YouTube for now.

Most lifestyle-oriented brands can find the internet-driven episodic content tendency as a perfect reason to shift from high-ticket massive ad purchasing to budget-saving video content.


3. Green Light To Large-Scale Branded Content

Forget about 140 character limits! These days, social-media and content platforms become more brand-oriented, allowing extensive content on their pages.

LinkedIn was among the pioneers of the trend, encouraging members, brands as well as influencers to use long-form content in their posts since 2014. Earlier this year, Facebook followed up with Canvas, a mobile ad network, succeeding its Instant Articles launched last year. These tools allow brand content to be read without leaving Facebook, moreover, they are compatible with Google Analytics as well as Omniture or ComScore. Another platform featuring long-form branded content is Medium with Samsung, UpWork, and Marriott displaying their content there.

The next unbelievable upcoming change is about Twitter going “beyond 140”. The company is now testing a new version, where a 140-characters message would expand to more content. The next version is predicted to feature 10,000 character limit.

4. Launching Of Independent Media Platforms

We can now observe formation of new brands that originally used to be successful brand blogs, and then transformed into independent editorial marketing platforms.

For instance, at the beginning of 2015 Gore-Tex brand brought out its Experience More online adventure magazine, in cooperation with Contenly. The editorial website Van Winkle’s, that is devoted to sleeping, has a similar story as it was launched by mattress and bedding vendor Casper. Another brand to launch a self-sustaining digital magazine was Equinox with its Furthermore, a former fitness lifestyle blog.

Without doubt, marketers will continue finding new ways on how to improve their media marketing effectiveness in 2016 and beyond, while the difference between brand publishing and conventional media will continue to blur.

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

Start increasing your profits with us today!   
 
Get a free quote!

×
Get a free quote!

Your Name (required)

Your Email (required)

Phone (required)

Company/Website

Details

×