7 Tips to Help Your Website Convert

  • April 7, 2016
  • Polimentor
  • Online marketing, Outbound services
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 3.00 out of 5)
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It is not only about traffic when you need to drive more buyers to your business. Just work on it a little bit.

If you are an experienced marketer, it won’t be a sealed book that on average a website converts about 3 percent of attendants. Sadly, but about 97 percent of your potential customers leave the website. So it is time to take some considered steps.

Actually, you can work on generating more traffic and attracting more visitors, though what is the point if most of them are going to leave the site? Instead of increasing the number, let’s consider the quality. Take a closer look at leaky funnel of yours and try to find the best way to follow more of the prospects you attract to its bottom. For sure, you will see the result and maximize the growth of your business, even if you start with some of these tricks. Start small and you will see the result.

It is time to reveal these several hints on how to enhance your conversions:

1. Make sure your site uses “Lead Magnet” to help with your lead generation.

Statistics said it all, your chances to turn a customer that lends at your website for the first time, are hundred-to-one. That is why it is vital not to forget about the intermediate step in the buyer’s journey and turn the visitors of your site into leads. You should start with developing a Lead Magnet for you website.

To make it simple, a Lead Magnet is any kind of offer like a demo version of the product, some sort of guide, trial of your services you provide free of charge in exchange for your prospect’s contact data. According to research data by QuickSprout, an individual is 300 percent more likely to become a customer of a brand offering a Lead Magnet. To make the offer work for you, it is crucial for the product to be valuable and provide desired result your audience lean for, and the same time it should fit in with the main offer. You will generate sales-ready qualified leads only when the product is valuable for your customers.

2. Personalize your content and use behavioral targeting to boost conversions.

You can find numerous impressive tools to leverage in order to personalize experience of every visitor and display offers that suit best according to their previous experience, shopping history, pages they viewed or sites they came from, and even more. This way you give your prospects precisely what they look for, without guessing.

Let us view Amazon as a best-speaking example illustrating how to efficiently customize unique experience of a visitor. They create individual suggestions, additional products to cross-sell, or upsells using information on goods viewed or purchases made. In fact, such personalized offers put together over 35 percent of all sales Amazon gets.

3. Tune up your retargeting advertising and return cold traffic to the site.

Another trick on generating more leads is to get ahold of individuals who came to your website or turned to the Lead Magnet, though failed to opt in. You can still turn that prospects into leads by using relevantly retargeted ads to win them back to your site. It’s crucial to keep in mind, if you didn’t manage to convert them into leads on a dedicated landing page they came to, it will be a better idea to provide them with another landing page, as the preceding version didn’t work in a proper way.

4. Fracture your main offers into smaller “Tripwire” ones.

Another even more effective approach to attract more qualified leads and buyers is to provide your visitors with appealing low-cost offer referred to as a Tripwire or introductory offer. The principal purpose of a Tripwire is to tease what else you have in the store. You may repackage fractions of your main offer to make it resonate with your buyers and provide solution they need, but also give a hint on what else they can get from you.

How about imagining you’re a local retailer of BBQ grills and you look for a prospect, who wants to grill delicious food in his or her backyard. You may start small and suggest a pack of wood chips, some grilling accessories or even marinades. The idea here is to sell inexpensive items so that your leads make a micro-investment in your business. Why is it so important to be done? The answer is as simple as a pie, it is a way easier to get cash from a person that already purchased from you, than to get money from a stranger.

5. Ask your leads if they need some help.

Don’t expect a contact form is everything you should rely on to convert traffic. No, it is not. You should think bigger and direct qualified potential clients to a dedicated landing page you have on the website. Actually, this page is designed to simply ask your visitors if they want any help settling their problem, and inform about the solution you provide.

• How to select suitable training program?

• Do you need any help building your email list?

• Are you planning a trip to London and would like some help?

Such type of suggestions will suit almost any industry. It is not that hard, though the conversion rate of this approach is much higher than of usual contact forms. When your prospect opts in, it will be more essential to direct him or her to another page with a sampling to fill out and to approach your sales manager after that.

6. Use programmed email series to bring in customers 24/7.

When you have implemented everything from the list above, it is time to set your prospects acquisition process going. On this step it is time to launch a series of automated emails that will be triggered according to actions of your leads and prospects. For instance, if a prospect leaves his or her shopping cart, you should continue with a reminder email. When a customer buys a product from you, generate an email with personalized cross-sells and upsells. Implementing these types of programmed email series will trigger a non-stop selling process.

7. Bring precisely targeted, paid traffic to your sales funnel.

When you don’t have strict deadlines, have enough money and resources to gain non-paid traffic from blogging or use SEO to optimize your website, you will step by step build a cost-effective business. However, there is a quicker way to direct visitors to your funnel. To get an immediate result, you can gain the backing of Google or social networks like Facebook, Twitter, or Pinterest. Use online ads to target customers and drive qualified traffic to your Lead Magnet offers. These companies have enough data and technical capability to target anyone on almost anything! You know, attracting your target audience has never been that easy.

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

7 Tips to Help Your Website Convert

  • April 7, 2016
  • Polimentor
  • Online marketing, Outbound services
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 3.00 out of 5)
Loading...

It is not only about traffic when you need to drive more buyers to your business. Just work on it a little bit.

If you are an experienced marketer, it won’t be a sealed book that on average a website converts about 3 percent of attendants. Sadly, but about 97 percent of your potential customers leave the website. So it is time to take some considered steps.

Actually, you can work on generating more traffic and attracting more visitors, though what is the point if most of them are going to leave the site? Instead of increasing the number, let’s consider the quality. Take a closer look at leaky funnel of yours and try to find the best way to follow more of the prospects you attract to its bottom. For sure, you will see the result and maximize the growth of your business, even if you start with some of these tricks. Start small and you will see the result.

It is time to reveal these several hints on how to enhance your conversions:

1. Make sure your site uses “Lead Magnet” to help with your lead generation.

Statistics said it all, your chances to turn a customer that lends at your website for the first time, are hundred-to-one. That is why it is vital not to forget about the intermediate step in the buyer’s journey and turn the visitors of your site into leads. You should start with developing a Lead Magnet for you website.

To make it simple, a Lead Magnet is any kind of offer like a demo version of the product, some sort of guide, trial of your services you provide free of charge in exchange for your prospect’s contact data. According to research data by QuickSprout, an individual is 300 percent more likely to become a customer of a brand offering a Lead Magnet. To make the offer work for you, it is crucial for the product to be valuable and provide desired result your audience lean for, and the same time it should fit in with the main offer. You will generate sales-ready qualified leads only when the product is valuable for your customers.

2. Personalize your content and use behavioral targeting to boost conversions.

You can find numerous impressive tools to leverage in order to personalize experience of every visitor and display offers that suit best according to their previous experience, shopping history, pages they viewed or sites they came from, and even more. This way you give your prospects precisely what they look for, without guessing.

Let us view Amazon as a best-speaking example illustrating how to efficiently customize unique experience of a visitor. They create individual suggestions, additional products to cross-sell, or upsells using information on goods viewed or purchases made. In fact, such personalized offers put together over 35 percent of all sales Amazon gets.

3. Tune up your retargeting advertising and return cold traffic to the site.

Another trick on generating more leads is to get ahold of individuals who came to your website or turned to the Lead Magnet, though failed to opt in. You can still turn that prospects into leads by using relevantly retargeted ads to win them back to your site. It’s crucial to keep in mind, if you didn’t manage to convert them into leads on a dedicated landing page they came to, it will be a better idea to provide them with another landing page, as the preceding version didn’t work in a proper way.

4. Fracture your main offers into smaller “Tripwire” ones.

Another even more effective approach to attract more qualified leads and buyers is to provide your visitors with appealing low-cost offer referred to as a Tripwire or introductory offer. The principal purpose of a Tripwire is to tease what else you have in the store. You may repackage fractions of your main offer to make it resonate with your buyers and provide solution they need, but also give a hint on what else they can get from you.

How about imagining you’re a local retailer of BBQ grills and you look for a prospect, who wants to grill delicious food in his or her backyard. You may start small and suggest a pack of wood chips, some grilling accessories or even marinades. The idea here is to sell inexpensive items so that your leads make a micro-investment in your business. Why is it so important to be done? The answer is as simple as a pie, it is a way easier to get cash from a person that already purchased from you, than to get money from a stranger.

5. Ask your leads if they need some help.

Don’t expect a contact form is everything you should rely on to convert traffic. No, it is not. You should think bigger and direct qualified potential clients to a dedicated landing page you have on the website. Actually, this page is designed to simply ask your visitors if they want any help settling their problem, and inform about the solution you provide.

• How to select suitable training program?

• Do you need any help building your email list?

• Are you planning a trip to London and would like some help?

Such type of suggestions will suit almost any industry. It is not that hard, though the conversion rate of this approach is much higher than of usual contact forms. When your prospect opts in, it will be more essential to direct him or her to another page with a sampling to fill out and to approach your sales manager after that.

6. Use programmed email series to bring in customers 24/7.

When you have implemented everything from the list above, it is time to set your prospects acquisition process going. On this step it is time to launch a series of automated emails that will be triggered according to actions of your leads and prospects. For instance, if a prospect leaves his or her shopping cart, you should continue with a reminder email. When a customer buys a product from you, generate an email with personalized cross-sells and upsells. Implementing these types of programmed email series will trigger a non-stop selling process.

7. Bring precisely targeted, paid traffic to your sales funnel.

When you don’t have strict deadlines, have enough money and resources to gain non-paid traffic from blogging or use SEO to optimize your website, you will step by step build a cost-effective business. However, there is a quicker way to direct visitors to your funnel. To get an immediate result, you can gain the backing of Google or social networks like Facebook, Twitter, or Pinterest. Use online ads to target customers and drive qualified traffic to your Lead Magnet offers. These companies have enough data and technical capability to target anyone on almost anything! You know, attracting your target audience has never been that easy.

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

Start increasing your profits with us today!   
 
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