It is not only about traffic when you need to drive more buyers to your business. Just work on it a little bit. If you are an experienced marketer, it won’t be a sealed book that on average a website converts about 3 percent of attendants. Sadly, but about 97 percent of your potential customers […]

Take a thoughtful look at ‘account-based’ methods to know how you can benefit from the approach. Probably, you have heard of account-based marketing with its account-focused prospecting and sales. It seems this buzzword lately is what everyone is talking about. The approach is not yet as widespread as MBO’s, Business Process Optimisation, Six Sigma, or […]

Digital marketing reveals more and more tools to grab attention of a customer that is now split among different channels, networks, platforms, or devices. Don’t be the last marketer to take up prompt actions to captivate and convert the audience. I came up with a short listing of marketing trends we might face in 2016. […]