How to build a solid Reputation Online

  • May 6, 2016
  • Polimentor
  • Advanced SEO Techniques
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 1.00 out of 5)
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Want to stop your company suffering from unfavorable search results? Or maybe your brand feels shortage of mentioning in the query results? Actually, there is no difference which variation of the dilemma one may face as the proven way to solve such kind of issue lies in building up a proper online reputation plan.

This article will throw the light on the subject and reveal a couple of efficient online reputation management secrets any industry can apply to grow its presence in the search results and protect its business.

Introduction to Online Reputation Management

Let us start with a little test to clearly illustrate what do we mean by online reputation management or simply ORM. Enter to a query line, let’s say Google, your brand name, the label of the product your company provides or your personal name to inquiry what shows up in the search results.

  • Have come across some negative mentions?
  • Do the search results return with a few or no results for a company name, blog or official website you promote?

In case your answer to any of the questions is ‘yes’, it means there is some work you are to do. It is not difficult to guess, it is essential to put some efforts to manage your brand’s reputation.

Prove your worth as a trustworthy, high-profile resource within the industry you are involved in and ensure the search engines show only relevant and favorable results associated with your brand and appearing on the top of search results. Aligning these mentions is the main concern online reputation management deals with. As nearly every contact with a brand starts online these days, it might be really risky if a prospect or even current buyer finds some unfavourable sayings concerning your business at the beginning of the query results. This can lead to loss of the opportunity to attract or retain a customer.

How to Build Effective Online Reputation Management Strategy

Nowadays competitors and disappointed consumers may use various mobile applications or dedicated websites to flood the Internet with any kind of information they want, sometimes bringing damage to reputation of businesses. On the one hand, we can view it as a positive approach to return influence back to customers. On the other hand, we should not forget about situations when a rival company attacks their competitors, or even when a disappointed client finds a sole purpose of his life in knocking down your business for single failure that might have occurred.

However, the situation has a positive side too. It is possible to support your company with implementation of sufficient reputation management campaign and help it to push ill-favored or harmful search results down. Moreover, you can also display most current or important brand news, interactions with clients or their testimonials at the top of search results.

Even Google admits the importance of reputation management as the company has posted some recommendations on how to maintain the reputation of your brand aligning search results. Referring to some of this guidance along with suggestions of other reputation management experts, we decided to come up with a list of most powerful and helpful tips that will help you to improve online reputation management efforts.

Assert Your Brand Name

Management of company’s online reputation should start with claiming the name of the brand. It doesn’t really matter if the brand you claim belongs to your organisation or the product you provide, or personally to you, it is essential to ensure no one has an opportunity to misrepresent your brand on the Internet by managing some piece of it.

To achieve this, try to leverage the following web resources to put a hold of your brand variations on social networks and secure it online:

  • KnowEm.com
  • UserNameCheck.com
  • NameChk.com

TIP:

It is vital to act consistently. Therefore, use one name universally. For instance, if the name of your brand is ABC Accessories, in such case use “abcaccessories” as the username for every portal on the list provided by the services above.

Take Care of Your Brand Name

After you have finished with locking up possible username accounts on social networks you discovered, the next step to take is to manage all of them. Abandon vain hopes to properly handle these 300+ accounts you found and just direct your efforts on the top networks and platforms listed below rather than wasting your time managing each of them. In accordance to the Pareto principle, working with the top 20% of mentioned services will result in 80% of the effectiveness a company can achieve.

Top-10 Accounts for Managing Reputation Online

  1. Facebook
  2. Twitter
  3. Google+
  4. LinkedIn
  5. Pinterest
  6. Quora
  7. Tumblr
  8. YouTube
  9. Foursquare
  10. Yelp

TIP:

What you MUST do here is to complete profile of your company on the listed accounts in full measure. Start with adding your logo or photo, information about the company, relevant content as well as the links to other accounts you own or websites you promote.

Monitor Sayings Concerning Your Brand

The stage of monitoring all the mentions of your company should follow right after claiming then managing the name of your organisation. For controlling what is said online about youis one of the most vital concerns of the reputation management strategy. Get used to the idea it won’t be easy-to-achieve and will take a substantial amount of time to monitor status updates of consumers, company representatives and rivals, their tweets, blog posts mentioning your company’s name along with other sayings appearing online. By happy chance, we have gathered a list of powerful tools businesses can leverage to effectively monitor all the sayings about their brand appearing in the search engines.

Top Brand Monitoring Tools

  • Trackur
  • MonitorThis
  • Google Alerts
  • Twitter Search
  • Google Search
  • Bing Search

All these services share one common principle. To monitor mentions associated with your brand or product, you just need to type in top query terms in the search lines. For instance, if the name of your company is ABC Accessories, the first term you should type in is “abc accessories”. The resources mentioned above will examine the major search engines, along with blogs or any other online mentions on various networks to provide you aftermath on what the search engines have gathered.

TIP:

It is possible to receive automatic notifications from Google Alerts service each time a new reference to your brand name shows up in the results. In addition to that, you are to monitor the query results for mentions of your business name not less than once a week to always be up-to-date on what is said about your brand.

Fine-tune Brand Name of Your Company

Sometimes it can require great efforts to keep your company name purely flawless. Good news, there is a number of tools to manage and control your presence online. To eliminate the risk of suffering from the improper kind of attention, it is crucial to take immediate actions in the case you happen to run across ill-favorable mention of the brand. However, before the start, it is crucial to figure out what you should and should not do.

Use Tools to Push Down Unfavorable Search Results

  • When it is your website or blog the results are coming from, it is possible to simply clear away such mentions
  • If there is no opportunity to manage the content, you can request a site’s webmaster to delete the ill-favored saying
  • After the mention has been deleted, use the Google URL removal tool to check if the saying was cleared away entirely
  • Use your profiles on the top networks to help bury negative comments and push them off of the top results
  • Display social evidences such as testimonials or reviews on your website, company blog or social media networks to hide away those negative mentions
  • Generate lots of well-worked content!

The best tool any industry can leverage to execute online management of its brand reputation is to originate and distribute a sufficient amount of helpful and appealing top-class content. In fact, you can find a literary unlimited number of topics to write on and then post online. This content can deal with typical problems of your clients and provided solutions, or just describe your product or service, etc. In addition, don’t stick to textual forms as the content can be presented as videos, e-books, guidelines, photos, infographics or podcasts.

It will be helpful to have as many web resources devoted to your brand as possible, and all of the assets should be provided with appealing content. Be consistent and you succeed in building a solid reputation of your brand.

Bonus ORM Tip

Your customers should be provided with great service. When you work hard to ensure outstanding service, your satisfied customers turn into your loyal evangelists. This is the most powerful way to guard your online reputation as loyal clients of yours will overflow your company profile with positive comments and reviews

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

How to build a solid Reputation Online

  • May 6, 2016
  • Polimentor
  • Advanced SEO Techniques
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 1.00 out of 5)
Loading...

Want to stop your company suffering from unfavorable search results? Or maybe your brand feels shortage of mentioning in the query results? Actually, there is no difference which variation of the dilemma one may face as the proven way to solve such kind of issue lies in building up a proper online reputation plan.

This article will throw the light on the subject and reveal a couple of efficient online reputation management secrets any industry can apply to grow its presence in the search results and protect its business.

Introduction to Online Reputation Management

Let us start with a little test to clearly illustrate what do we mean by online reputation management or simply ORM. Enter to a query line, let’s say Google, your brand name, the label of the product your company provides or your personal name to inquiry what shows up in the search results.

  • Have come across some negative mentions?
  • Do the search results return with a few or no results for a company name, blog or official website you promote?

In case your answer to any of the questions is ‘yes’, it means there is some work you are to do. It is not difficult to guess, it is essential to put some efforts to manage your brand’s reputation.

Prove your worth as a trustworthy, high-profile resource within the industry you are involved in and ensure the search engines show only relevant and favorable results associated with your brand and appearing on the top of search results. Aligning these mentions is the main concern online reputation management deals with. As nearly every contact with a brand starts online these days, it might be really risky if a prospect or even current buyer finds some unfavourable sayings concerning your business at the beginning of the query results. This can lead to loss of the opportunity to attract or retain a customer.

How to Build Effective Online Reputation Management Strategy

Nowadays competitors and disappointed consumers may use various mobile applications or dedicated websites to flood the Internet with any kind of information they want, sometimes bringing damage to reputation of businesses. On the one hand, we can view it as a positive approach to return influence back to customers. On the other hand, we should not forget about situations when a rival company attacks their competitors, or even when a disappointed client finds a sole purpose of his life in knocking down your business for single failure that might have occurred.

However, the situation has a positive side too. It is possible to support your company with implementation of sufficient reputation management campaign and help it to push ill-favored or harmful search results down. Moreover, you can also display most current or important brand news, interactions with clients or their testimonials at the top of search results.

Even Google admits the importance of reputation management as the company has posted some recommendations on how to maintain the reputation of your brand aligning search results. Referring to some of this guidance along with suggestions of other reputation management experts, we decided to come up with a list of most powerful and helpful tips that will help you to improve online reputation management efforts.

Assert Your Brand Name

Management of company’s online reputation should start with claiming the name of the brand. It doesn’t really matter if the brand you claim belongs to your organisation or the product you provide, or personally to you, it is essential to ensure no one has an opportunity to misrepresent your brand on the Internet by managing some piece of it.

To achieve this, try to leverage the following web resources to put a hold of your brand variations on social networks and secure it online:

  • KnowEm.com
  • UserNameCheck.com
  • NameChk.com

TIP:

It is vital to act consistently. Therefore, use one name universally. For instance, if the name of your brand is ABC Accessories, in such case use “abcaccessories” as the username for every portal on the list provided by the services above.

Take Care of Your Brand Name

After you have finished with locking up possible username accounts on social networks you discovered, the next step to take is to manage all of them. Abandon vain hopes to properly handle these 300+ accounts you found and just direct your efforts on the top networks and platforms listed below rather than wasting your time managing each of them. In accordance to the Pareto principle, working with the top 20% of mentioned services will result in 80% of the effectiveness a company can achieve.

Top-10 Accounts for Managing Reputation Online

  1. Facebook
  2. Twitter
  3. Google+
  4. LinkedIn
  5. Pinterest
  6. Quora
  7. Tumblr
  8. YouTube
  9. Foursquare
  10. Yelp

TIP:

What you MUST do here is to complete profile of your company on the listed accounts in full measure. Start with adding your logo or photo, information about the company, relevant content as well as the links to other accounts you own or websites you promote.

Monitor Sayings Concerning Your Brand

The stage of monitoring all the mentions of your company should follow right after claiming then managing the name of your organisation. For controlling what is said online about youis one of the most vital concerns of the reputation management strategy. Get used to the idea it won’t be easy-to-achieve and will take a substantial amount of time to monitor status updates of consumers, company representatives and rivals, their tweets, blog posts mentioning your company’s name along with other sayings appearing online. By happy chance, we have gathered a list of powerful tools businesses can leverage to effectively monitor all the sayings about their brand appearing in the search engines.

Top Brand Monitoring Tools

  • Trackur
  • MonitorThis
  • Google Alerts
  • Twitter Search
  • Google Search
  • Bing Search

All these services share one common principle. To monitor mentions associated with your brand or product, you just need to type in top query terms in the search lines. For instance, if the name of your company is ABC Accessories, the first term you should type in is “abc accessories”. The resources mentioned above will examine the major search engines, along with blogs or any other online mentions on various networks to provide you aftermath on what the search engines have gathered.

TIP:

It is possible to receive automatic notifications from Google Alerts service each time a new reference to your brand name shows up in the results. In addition to that, you are to monitor the query results for mentions of your business name not less than once a week to always be up-to-date on what is said about your brand.

Fine-tune Brand Name of Your Company

Sometimes it can require great efforts to keep your company name purely flawless. Good news, there is a number of tools to manage and control your presence online. To eliminate the risk of suffering from the improper kind of attention, it is crucial to take immediate actions in the case you happen to run across ill-favorable mention of the brand. However, before the start, it is crucial to figure out what you should and should not do.

Use Tools to Push Down Unfavorable Search Results

  • When it is your website or blog the results are coming from, it is possible to simply clear away such mentions
  • If there is no opportunity to manage the content, you can request a site’s webmaster to delete the ill-favored saying
  • After the mention has been deleted, use the Google URL removal tool to check if the saying was cleared away entirely
  • Use your profiles on the top networks to help bury negative comments and push them off of the top results
  • Display social evidences such as testimonials or reviews on your website, company blog or social media networks to hide away those negative mentions
  • Generate lots of well-worked content!

The best tool any industry can leverage to execute online management of its brand reputation is to originate and distribute a sufficient amount of helpful and appealing top-class content. In fact, you can find a literary unlimited number of topics to write on and then post online. This content can deal with typical problems of your clients and provided solutions, or just describe your product or service, etc. In addition, don’t stick to textual forms as the content can be presented as videos, e-books, guidelines, photos, infographics or podcasts.

It will be helpful to have as many web resources devoted to your brand as possible, and all of the assets should be provided with appealing content. Be consistent and you succeed in building a solid reputation of your brand.

Bonus ORM Tip

Your customers should be provided with great service. When you work hard to ensure outstanding service, your satisfied customers turn into your loyal evangelists. This is the most powerful way to guard your online reputation as loyal clients of yours will overflow your company profile with positive comments and reviews

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

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