How to make your Website generate more Leads

  • May 6, 2016
  • Polimentor
  • Business advice
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
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Can you tell the number of leads your company is currently generating? How many of them are hot? How big is the rate of warm or cold leads? However, if your business cannot manage to convert them, the amount of leads does not actually matter. What you should think of is the quality of incoming traffic or phone calls, and that is why it is better to consider your investments to lead generation. Not only online, but also offline businesses can leverage website lead generation tools and methods. You can start with analyzing the design of your website, text and visual content you display on it and your marketing strategy in general. Do not be frustrated if you come up with a conclusion you use poor lead generation techniques, or even worse, they are hardly noticeable.

These tips you can use to take your lead generation to the next level.

Make your Website Design responsive

Mobile-friendly website is what you should start with. Today a major part of your audience will be using their smartphones or tablets to get to you, therefore it makes sense in trying to attract them. Implementation of responsive design alone could notably enhance the traffic you drive to the website along with conversion rates you get. Not mentioning, Google drops down the rank of your site if it is not meant for mobile users, so this step is compulsory.

Make Your Contact Information Visible

According to a fundamental principle, the phone number of your company should be notable throughout the site. Place your contact information at the top of every page of your website, and make it recognizable, highlighted or bolded. It is a better to use a phone icon that is interactive so that mobile users could call right from the page. Researches show that mobile users are likely to contact you instead of filling out your online form.

Create Short and Easy to Find Forms

Along with your company contact information, you should also provide a clear form to fill out, for those who prefer to be contacted by a manager. Ensure each page of the website has a link to inquiry forms. Cut the number of required fields to minimum and ensure it will not take much time to submit. Don’t forget about mobile users and make the field boxes large enough to suit smartphones.

Establish a Substantial SEO Foundation

Search engine optimization is what brings your prospects to your website. That is why you need to have a solid SEO strategy to not only retain, but also improve your positions. What is meant here, you should employ title tags, meta descriptions, relevant keywords corresponding to search words, and so on. To have high ranks on Google and promote your business, your website requires to be optimized both internally and externally.

Emphasize the Benefits of Your Products

Use your content to talk about products or services you provide. However, the right way here is to reveal the benefits prospects are going to achieve if buying and using them. For instance, create a number of articles, guidelines or infographics on how your product or service settles a problem they face. All the gains should be easy-to-reach, therefore, mentioned closer to the beginning of your content. In most cases, when visitors come to your site, firstly, they would like to know what your company could do for them.

Visually Organize Your Site

Get rid of all the cluttered pages on your website as chaotic pieces of text or visual content make it look like unprofessional and confusing. If you want to appear more competent and trustworthy, your site should have sufficient white space. It is a bad idea to overload your borders with too much text or visuals.

Make Your Offer Sound Appealing

Start with a great offer and follow with irresistible call-to-actions. Your prospects need a good reason to reach for you. Make your offer sound more persuasive, for instance, provide a substantial discount on your services or even suggest a free trial period. All of these tips will improve your lead generation.

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

How to make your Website generate more Leads

  • May 6, 2016
  • Polimentor
  • Business advice
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
Loading...

Can you tell the number of leads your company is currently generating? How many of them are hot? How big is the rate of warm or cold leads? However, if your business cannot manage to convert them, the amount of leads does not actually matter. What you should think of is the quality of incoming traffic or phone calls, and that is why it is better to consider your investments to lead generation. Not only online, but also offline businesses can leverage website lead generation tools and methods. You can start with analyzing the design of your website, text and visual content you display on it and your marketing strategy in general. Do not be frustrated if you come up with a conclusion you use poor lead generation techniques, or even worse, they are hardly noticeable.

These tips you can use to take your lead generation to the next level.

Make your Website Design responsive

Mobile-friendly website is what you should start with. Today a major part of your audience will be using their smartphones or tablets to get to you, therefore it makes sense in trying to attract them. Implementation of responsive design alone could notably enhance the traffic you drive to the website along with conversion rates you get. Not mentioning, Google drops down the rank of your site if it is not meant for mobile users, so this step is compulsory.

Make Your Contact Information Visible

According to a fundamental principle, the phone number of your company should be notable throughout the site. Place your contact information at the top of every page of your website, and make it recognizable, highlighted or bolded. It is a better to use a phone icon that is interactive so that mobile users could call right from the page. Researches show that mobile users are likely to contact you instead of filling out your online form.

Create Short and Easy to Find Forms

Along with your company contact information, you should also provide a clear form to fill out, for those who prefer to be contacted by a manager. Ensure each page of the website has a link to inquiry forms. Cut the number of required fields to minimum and ensure it will not take much time to submit. Don’t forget about mobile users and make the field boxes large enough to suit smartphones.

Establish a Substantial SEO Foundation

Search engine optimization is what brings your prospects to your website. That is why you need to have a solid SEO strategy to not only retain, but also improve your positions. What is meant here, you should employ title tags, meta descriptions, relevant keywords corresponding to search words, and so on. To have high ranks on Google and promote your business, your website requires to be optimized both internally and externally.

Emphasize the Benefits of Your Products

Use your content to talk about products or services you provide. However, the right way here is to reveal the benefits prospects are going to achieve if buying and using them. For instance, create a number of articles, guidelines or infographics on how your product or service settles a problem they face. All the gains should be easy-to-reach, therefore, mentioned closer to the beginning of your content. In most cases, when visitors come to your site, firstly, they would like to know what your company could do for them.

Visually Organize Your Site

Get rid of all the cluttered pages on your website as chaotic pieces of text or visual content make it look like unprofessional and confusing. If you want to appear more competent and trustworthy, your site should have sufficient white space. It is a bad idea to overload your borders with too much text or visuals.

Make Your Offer Sound Appealing

Start with a great offer and follow with irresistible call-to-actions. Your prospects need a good reason to reach for you. Make your offer sound more persuasive, for instance, provide a substantial discount on your services or even suggest a free trial period. All of these tips will improve your lead generation.

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

Start increasing your profits with us today!   
 
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