Effective Ways to Retarget Ads

  • December 16, 2016
  • Polimentor
  • Advanced SEO Techniques
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
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Did you know that retargeted ads have a 76% percent higher chance of being clicked on by potential clients? This is because they are tailored to suit the needs of users that have already visited your website in the past. As you can imagine, selecting the best target audience is a sure way to increase your rate of success. However, not many advertisers take advantage of this fantastic opportunity. This is a sad fact, but fortunately, it can be easily remedied.

111
The tempting choice would be to reuse previously devise ads, especially if they are eye-catching and worked well in the past. However, possible audiences change with each and every campaign and the key to being a successful online advertiser is to take this into account all the time. Therefore, why not go that extra mile and design ads that cater to the specific audience of your current campaign? It may sound complicated at first, but it isn’t.
This article will give you five fabulous ideas on how to achieve this. By the end of it, you will surely know everything you need to retarget ads successfully and improve the quality of your campaign. And it’s so easy; you won’t even believe it!

1. Always display products possible customers are interested in

Although we still see it in movies all the time, it might be considered lame to go to the mall to do window shopping nowadays, despite how tempting it can be. Fortunately for modern-day clients, the internet is the perfect place to do a bit of judgment-free window shopping and have yourself a delightful session of making mental wish lists.
Because it comes so naturally to do this on the internet, we are no stranger of visiting the pages of certain products, be them clothes, make-up, electronics or any other commodity, but never purchasing them. However, the smart way to convince potential customers to buy your products is to continue showing them the products they have expressed interest in, a.k.a. the products they visited in the past on your website. This is called dynamic remarketing and is the best tool for an online business.

1

 

2. Provide short-term offers to encourage your customers to buy a product

Nothing is more convincing than a short-term sale. The feeling of urgency that takes over you when you see an offer that expires that very same day compares to no other, and will surely drive you to buy something. Therefore, it is important also to provide deals on products clients have expressed interest in. And those deals better be short-term, because it gives a little room to worry about the cost of the product of service you are offering.
Triggering your clients’ fear of missing out is a nifty little trick that can raise your profits tremendously. And, after all, this also benefits the customers themselves because it prevents them from fretting too much over such decisions. Overthinking can always ruin the joy of buying yourself something nice, and who wants that in their lives?

3. Make discount codes and coupons available to interested customers

Even when someone displays interest in your brand, it’s still useful to offer them a little incentive. The best way to do that is through discount codes and coupons. I’m sure we’re all familiar with the small rush of satisfaction you get when you see that your favorite brand has a discount on its products, even when the discount is not that substantial.

3

Discount codes and coupons are sure ways to make your loyal customers feel appreciated, and also a useful tool to draw in new clients. Ever felt unsure about buying something? Well, if it’s on sale, then you might as well. When you pay less for something, the risks associated with the act of buying something new feel much lower.

4. Prevent your customers from abandoning their carts

We all know what this is about, and most of us have surely done it at least once before. You’re browsing a website; you see a few things that you like, and you add them to your shopping cart. After you’re satisfied with the selection, you proceed to place your order. But then you stop in your tracks. You think about the money you’re spending, and how there are better ways to spend that sum. Why buy yet another sweater or pair of headphones, when you could buy some cleaning supplies or food?
Although this reasoning might seem functional, it rarely is more than just based on fear and hesitation. Unfortunately, many of us sometimes think like that. But, in all honesty, that way of thinking gets you nowhere. And your customer’s shouldn’t deny themselves a bit of pampering now and then. This is why placing reminders for clients who abandoned their carts is a solution that can prevent them from abandoning their order.

5. Always cater to past customers

While attracting new audiences is always a good thing for any business, another sure way to boost your success is always catering to your loyal buyers as well. Any brand has their so-called fanbase, some people that love their products and follow new releases, as well as express interest in their classic products. But, due to the great variety of things available on the internet, they might sometimes let their interest in your products fall in the background. This is why it’s essential to sometimes remind them how much they love your brand.
Targeting new arrival ads to your loyal customer base is a sure way to re-catch their interest in your products. And the best part about advertising to old-timers is that they already know your brand is good and the services you provide are fantastic, so they don’t need any additional convincing. All you have to do is keep them interested and satisfied. Therefore, the central element to a successful online campaign is maintaining a steady audience of buyers, and always tailoring to their interests.

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

Effective Ways to Retarget Ads

  • December 16, 2016
  • Polimentor
  • Advanced SEO Techniques
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
Loading...

Did you know that retargeted ads have a 76% percent higher chance of being clicked on by potential clients? This is because they are tailored to suit the needs of users that have already visited your website in the past. As you can imagine, selecting the best target audience is a sure way to increase your rate of success. However, not many advertisers take advantage of this fantastic opportunity. This is a sad fact, but fortunately, it can be easily remedied.

111
The tempting choice would be to reuse previously devise ads, especially if they are eye-catching and worked well in the past. However, possible audiences change with each and every campaign and the key to being a successful online advertiser is to take this into account all the time. Therefore, why not go that extra mile and design ads that cater to the specific audience of your current campaign? It may sound complicated at first, but it isn’t.
This article will give you five fabulous ideas on how to achieve this. By the end of it, you will surely know everything you need to retarget ads successfully and improve the quality of your campaign. And it’s so easy; you won’t even believe it!

1. Always display products possible customers are interested in

Although we still see it in movies all the time, it might be considered lame to go to the mall to do window shopping nowadays, despite how tempting it can be. Fortunately for modern-day clients, the internet is the perfect place to do a bit of judgment-free window shopping and have yourself a delightful session of making mental wish lists.
Because it comes so naturally to do this on the internet, we are no stranger of visiting the pages of certain products, be them clothes, make-up, electronics or any other commodity, but never purchasing them. However, the smart way to convince potential customers to buy your products is to continue showing them the products they have expressed interest in, a.k.a. the products they visited in the past on your website. This is called dynamic remarketing and is the best tool for an online business.

1

 

2. Provide short-term offers to encourage your customers to buy a product

Nothing is more convincing than a short-term sale. The feeling of urgency that takes over you when you see an offer that expires that very same day compares to no other, and will surely drive you to buy something. Therefore, it is important also to provide deals on products clients have expressed interest in. And those deals better be short-term, because it gives a little room to worry about the cost of the product of service you are offering.
Triggering your clients’ fear of missing out is a nifty little trick that can raise your profits tremendously. And, after all, this also benefits the customers themselves because it prevents them from fretting too much over such decisions. Overthinking can always ruin the joy of buying yourself something nice, and who wants that in their lives?

3. Make discount codes and coupons available to interested customers

Even when someone displays interest in your brand, it’s still useful to offer them a little incentive. The best way to do that is through discount codes and coupons. I’m sure we’re all familiar with the small rush of satisfaction you get when you see that your favorite brand has a discount on its products, even when the discount is not that substantial.

3

Discount codes and coupons are sure ways to make your loyal customers feel appreciated, and also a useful tool to draw in new clients. Ever felt unsure about buying something? Well, if it’s on sale, then you might as well. When you pay less for something, the risks associated with the act of buying something new feel much lower.

4. Prevent your customers from abandoning their carts

We all know what this is about, and most of us have surely done it at least once before. You’re browsing a website; you see a few things that you like, and you add them to your shopping cart. After you’re satisfied with the selection, you proceed to place your order. But then you stop in your tracks. You think about the money you’re spending, and how there are better ways to spend that sum. Why buy yet another sweater or pair of headphones, when you could buy some cleaning supplies or food?
Although this reasoning might seem functional, it rarely is more than just based on fear and hesitation. Unfortunately, many of us sometimes think like that. But, in all honesty, that way of thinking gets you nowhere. And your customer’s shouldn’t deny themselves a bit of pampering now and then. This is why placing reminders for clients who abandoned their carts is a solution that can prevent them from abandoning their order.

5. Always cater to past customers

While attracting new audiences is always a good thing for any business, another sure way to boost your success is always catering to your loyal buyers as well. Any brand has their so-called fanbase, some people that love their products and follow new releases, as well as express interest in their classic products. But, due to the great variety of things available on the internet, they might sometimes let their interest in your products fall in the background. This is why it’s essential to sometimes remind them how much they love your brand.
Targeting new arrival ads to your loyal customer base is a sure way to re-catch their interest in your products. And the best part about advertising to old-timers is that they already know your brand is good and the services you provide are fantastic, so they don’t need any additional convincing. All you have to do is keep them interested and satisfied. Therefore, the central element to a successful online campaign is maintaining a steady audience of buyers, and always tailoring to their interests.

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

Start increasing your profits with us today!   
 
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