Mobile users are now raising digital advancement

  • May 6, 2016
  • Polimentor
  • Advanced SEO Techniques
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
Loading...

Mobile audience put together 65 percent of the overall media time spent in digital space, meanwhile the portion of users operating the PC progressively becomes a “back-burner”.

The recent release published by comScore comprises a substantial amount of data disclosing and explaining the switch in the way users act in the internet examining the amount of time they spend online using a particular type of device. This multi-platform tendency, though, makes it obvious that mobile is undergoing a substantial uprise, while the PCs are increasingly turning to a “back-burner” for a conciderable part of digital audience within the US.

This report on Cross-Platform Future embraces an immense scope of channels as well as consumer behavioral patterns. We won’t go in depth and just highlight some of the major points of the data.

As you can see on the diagram above, the amount of digital time spent using mobile devices grew up to 65 percent, with mobile apps taking the lead. Meanwhile, since 2013 the rate of the PC usage has dropped to 35 percent losing 12 percentage points.

Not to mention the desktop is not that necessary anymore. Though the PC are still being used to conduct most e-commerce activities, we cannot deny the importance of a multi-platform strategy. Nonetheless, numerous brands and marketers still view the desktop as a major point of focus, which sometimes goes against consumer behavior.

Corresponding to the data provided, as of December 2015, the total number of mobile users for the top 100 digital networks has exceeded the desktop audience. Though today the overall number of smartphone holders has not surpassed the PC audience yet, this will likely happen by 2017.

According to comScore statistics, on average mobile penetration rate is 79 percent, though the number comes up to nearly 93 percent in the group of 18- to 34-year-old users.

One of the most intriguing findings of the release concerns the fact that attracting of mobile audiences contributed to growth of a number of conventional media publishers like magazines or newspapers. Despite of predicted extinction, many of traditional media assets are now experiencing a strong upwing because of the growing number of mobile users. As an outcome of the mobile growth, we can observe rapid escalation of the value for a “real content” as a counter to SEO or PR-focused content.

It is not surprising Google, Facebook and Yahoo are the top three digital platforms in the US. But it’s curious to witness the difference between the audience of the portals as the “mobile only” visitors of Facebook, Amazon, Ebay, and others overcome those of Google. Likewise, Google appeals to higher rate of multi-platform users as 2 of the top 5 PC-focused domains belong to Google as well as a half of the top 10 mobile-oriented apps.

The report proves what was predicted as nowadays the majority of traffic leading to digital categories is coming from mobile devices.

Search engines like Yahoo or portals like MSN attract the substantial part of incoming traffic from the desktops. Meanwhile, every second category is already attracting more and more mobile users. This report with its findings will be extremely important for b2c businesses and retailers, which should stream their attention, investments and efforts to mobile as the smartphone can become your focal point of the multi-channel buying experience.

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

Mobile users are now raising digital advancement

  • May 6, 2016
  • Polimentor
  • Advanced SEO Techniques
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
Loading...

Mobile audience put together 65 percent of the overall media time spent in digital space, meanwhile the portion of users operating the PC progressively becomes a “back-burner”.

The recent release published by comScore comprises a substantial amount of data disclosing and explaining the switch in the way users act in the internet examining the amount of time they spend online using a particular type of device. This multi-platform tendency, though, makes it obvious that mobile is undergoing a substantial uprise, while the PCs are increasingly turning to a “back-burner” for a conciderable part of digital audience within the US.

This report on Cross-Platform Future embraces an immense scope of channels as well as consumer behavioral patterns. We won’t go in depth and just highlight some of the major points of the data.

As you can see on the diagram above, the amount of digital time spent using mobile devices grew up to 65 percent, with mobile apps taking the lead. Meanwhile, since 2013 the rate of the PC usage has dropped to 35 percent losing 12 percentage points.

Not to mention the desktop is not that necessary anymore. Though the PC are still being used to conduct most e-commerce activities, we cannot deny the importance of a multi-platform strategy. Nonetheless, numerous brands and marketers still view the desktop as a major point of focus, which sometimes goes against consumer behavior.

Corresponding to the data provided, as of December 2015, the total number of mobile users for the top 100 digital networks has exceeded the desktop audience. Though today the overall number of smartphone holders has not surpassed the PC audience yet, this will likely happen by 2017.

According to comScore statistics, on average mobile penetration rate is 79 percent, though the number comes up to nearly 93 percent in the group of 18- to 34-year-old users.

One of the most intriguing findings of the release concerns the fact that attracting of mobile audiences contributed to growth of a number of conventional media publishers like magazines or newspapers. Despite of predicted extinction, many of traditional media assets are now experiencing a strong upwing because of the growing number of mobile users. As an outcome of the mobile growth, we can observe rapid escalation of the value for a “real content” as a counter to SEO or PR-focused content.

It is not surprising Google, Facebook and Yahoo are the top three digital platforms in the US. But it’s curious to witness the difference between the audience of the portals as the “mobile only” visitors of Facebook, Amazon, Ebay, and others overcome those of Google. Likewise, Google appeals to higher rate of multi-platform users as 2 of the top 5 PC-focused domains belong to Google as well as a half of the top 10 mobile-oriented apps.

The report proves what was predicted as nowadays the majority of traffic leading to digital categories is coming from mobile devices.

Search engines like Yahoo or portals like MSN attract the substantial part of incoming traffic from the desktops. Meanwhile, every second category is already attracting more and more mobile users. This report with its findings will be extremely important for b2c businesses and retailers, which should stream their attention, investments and efforts to mobile as the smartphone can become your focal point of the multi-channel buying experience.

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

Start increasing your profits with us today!   
 
Get a free quote!

×
Get a free quote!

Your Name (required)

Your Email (required)

Phone (required)

Company/Website

Details

×