Dvericentr

Let us help you grow your business through the web

 

Online shop, specializing in interior and exterior doors. Offer the broadest product range on the market and the most flexible prices.

Clicks number increased from 1135 to  2943
  CTR increased from 0% to 7%.
Cost Per Click decreased from 1,49$ to 0,76$
Number of calls increased from 0 to – 883
 

Challenge

Avoid over-targeting existing visitors.

Solution

A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.

Results

Achieved a Click Through Rate of 0.09% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 20%, beating the client’s target. February 2013 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%.

CTR increased to 7%
0,76$ cost per click
883 calls per month

More Case Studies

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Dvericentr

Let us help you grow your business through the web

 

Online shop, specializing in interior and exterior doors. Offer the broadest product range on the market and the most flexible prices.

Clicks number increased from 1135 to  2943
  CTR increased from 0% to 7%.
Cost Per Click decreased from 1,49$ to 0,76$
Number of calls increased from 0 to – 883
 

Challenge

Avoid over-targeting existing visitors.

Solution

A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.

Results

Achieved a Click Through Rate of 0.09% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 20%, beating the client’s target. February 2013 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%.

CTR increased to 7%
0,76$ cost per click
883 calls per month

More Case Studies

See all
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