Luchki

Let us help you grow your business through the web

 

Distributing hatches, trapdoors, attic stairs in Moscow and Moscow region, and also organizing deliveries throughout Russi.

Clicks increased from 367 to 9554
CTR increased from 4,02 % to 16,81%
Cost Per Click decreased from 0,44 $ to 0,26$
Conversions increased from 306 to 535
 

Challenge

Avoid over-targeting existing visitors.

Solution

A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.

Results

Achieved a Click Through Rate of 0.09% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 20%, beating the client’s target. February 2013 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%.

CTR increased to 16%
0,26$ cost per click
535 leads per month

More Case Studies

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Luchki

Let us help you grow your business through the web

 

Distributing hatches, trapdoors, attic stairs in Moscow and Moscow region, and also organizing deliveries throughout Russi.

Clicks increased from 367 to 9554
CTR increased from 4,02 % to 16,81%
Cost Per Click decreased from 0,44 $ to 0,26$
Conversions increased from 306 to 535
 

Challenge

Avoid over-targeting existing visitors.

Solution

A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.

Results

Achieved a Click Through Rate of 0.09% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 20%, beating the client’s target. February 2013 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%.

CTR increased to 16%
0,26$ cost per click
535 leads per month

More Case Studies

See all
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