How to increase your remarketing ad conversions in five steps

  • January 26, 2017
  • Polimentor
  • Advanced SEO Techniques
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 5.00 out of 5)
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Having a business is not just about the products you are selling. Nowadays, having a successful business means you have to know how to sell your products and how to have more and more people interested in you. You can’t just expect people to come to you, you must learn how to “seduce” them and help your products to get sold. In the online marketing field there are many strategies created and constantly evolving just for that. One of these strategies is called remarketing.

 

What is remarkeremarketing-enting?

Remarketing, also known as retargeting, is an online publicity method that helps you reach people who visited your site without making a purchase. Statistics show that only 2% of first
-time visitors buy from a site. Even if a customer finds the product he wants on your site he will still search other ones until he makes up his mind. And there is no guarantee he will end up buying from you. Also, the chances to have them come back to you during another search are very slim. So for online businesses this common customer behavior is not a positive one. With a cookie placed on the visitor’s browser, you can follow him around the web on his online search, and post your own ad campaigns on the pages he opens in order to remind him about your business.

Remarketing in five steps

1. Relevanceremarketing_products_sm

Remarketing has proven to be a very efficient marketing strategy. Once a potential customer gets accust
omed with your ad campaigns and revisits your site he or she will develop a feeling of familiarity and most likely will become a buyer. You can achieve that by creating targeted ads for your customers based on the interest they have shown for specific products or services on your site. This is called dynamic remarketing because it tailors messages and ads based on your visitor’s needs. This method also focuses on those customers who changed their minds in the middle on an online purchase. With dynamic remarketing, they are reminded of the products they abandoned in the shopping cart and are given the opportunity to resume their purchase. Another step in dynamic remarketing is after a person buys the item you’ve remarketed. You can replace that item from your ad with a similar one that might interest your client. For example, if someone bought a dress, you can after promote a skirt. For those people who don’t buy from you even if they visited your site, create special promotions. Remarketing is a very good way to convert clicks into real money, by encouraging purchase.

 

2. Call to action

A call to action is the text you use in your ad to persuade the user to complete an action. The text must be short, simple and very clear. Because the number of words you can use is limited, your message must be very direct.

5683575389_de66f8d2a7_z

These are some choices for a call to action:

  • You can offer something of valor, emphasizing with your client’s needs, like “free download” or a discount. This way you can be sure to catch his or hers attention towards your site.
  • Meet your client’s possible objections to a purchase by clarifying that he has nothing to lose with messages like “ money-back guarantee”, “product returnable” or “free shipment”.
  • Be sure your ad is interesting and that you will pick your client’s interest by making him or her to be curious enough to visit your site. This type of ad can come in the form of a question that your potential customers may have. Your ad will entice them and you can come nearer to a successful transaction.
  • Use social media to your advantage. Create an ad that shows the support of many people towards your business. Ads like “ 9 out of 10 people buy our products” can do the trick!
  • Know your audience and create customized calls to action

Create a timeline and ads that offer something to your client in a time frame, like “ promotion available this weekend”.

 

3. Timing

timing

Do your research and learn your customer online interests. When you do a remarketing campaign be sure your ads will roll in a time frame that allows your potential client to be interested in what you are selling. For example, if you create an ad for a product that your client already bought, is unlike it will have an effect. Or sending over and over the same ad it will surely make him or her irritated with you and have the exact opposite effect that you had planned. Be sure to change the product you advertise from time to time keeping your brand or your logo. Another example is with products bought on specific holidays. If someone purchased flowers for Valentine’s Day, make sure you remarket them for Mother’s Day or for the following year.

 

 

4. The right design for the right audience

 

39917_864769_48704_imageMake a smart choice when it comes to your ad design. You can have a static design or an animated one, but the important thing is to choose whatever design works better with the message you want to send. Be sure to brand every ad that you run. Is the only way people will get familiar with your business and start to recognize if even when you change the products advertised.rkg-purchase-funnel

 

5.Optimize to boost conversions

Stay on top of your game and constantly test your ads to see how efficient they are. See how people respond to every detail of your ad, from themessage, the design, the calls to action to the time frame they run.

 

 

 

 

Remarketing is hard work because you constantly have to be on the move, advertising speaking, in order to be up to speed with your potential client’s interests and needs and to create valid opportunities for you to convert clicks into actual money. But remarketing is also very rewarding because it actually helps your business to stay on top of the game and to promote your business to a larger number of people.

 

 

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

How to increase your remarketing ad conversions in five steps

  • January 26, 2017
  • Polimentor
  • Advanced SEO Techniques
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 5.00 out of 5)
Loading...

Having a business is not just about the products you are selling. Nowadays, having a successful business means you have to know how to sell your products and how to have more and more people interested in you. You can’t just expect people to come to you, you must learn how to “seduce” them and help your products to get sold. In the online marketing field there are many strategies created and constantly evolving just for that. One of these strategies is called remarketing.

 

What is remarkeremarketing-enting?

Remarketing, also known as retargeting, is an online publicity method that helps you reach people who visited your site without making a purchase. Statistics show that only 2% of first
-time visitors buy from a site. Even if a customer finds the product he wants on your site he will still search other ones until he makes up his mind. And there is no guarantee he will end up buying from you. Also, the chances to have them come back to you during another search are very slim. So for online businesses this common customer behavior is not a positive one. With a cookie placed on the visitor’s browser, you can follow him around the web on his online search, and post your own ad campaigns on the pages he opens in order to remind him about your business.

Remarketing in five steps

1. Relevanceremarketing_products_sm

Remarketing has proven to be a very efficient marketing strategy. Once a potential customer gets accust
omed with your ad campaigns and revisits your site he or she will develop a feeling of familiarity and most likely will become a buyer. You can achieve that by creating targeted ads for your customers based on the interest they have shown for specific products or services on your site. This is called dynamic remarketing because it tailors messages and ads based on your visitor’s needs. This method also focuses on those customers who changed their minds in the middle on an online purchase. With dynamic remarketing, they are reminded of the products they abandoned in the shopping cart and are given the opportunity to resume their purchase. Another step in dynamic remarketing is after a person buys the item you’ve remarketed. You can replace that item from your ad with a similar one that might interest your client. For example, if someone bought a dress, you can after promote a skirt. For those people who don’t buy from you even if they visited your site, create special promotions. Remarketing is a very good way to convert clicks into real money, by encouraging purchase.

 

2. Call to action

A call to action is the text you use in your ad to persuade the user to complete an action. The text must be short, simple and very clear. Because the number of words you can use is limited, your message must be very direct.

5683575389_de66f8d2a7_z

These are some choices for a call to action:

  • You can offer something of valor, emphasizing with your client’s needs, like “free download” or a discount. This way you can be sure to catch his or hers attention towards your site.
  • Meet your client’s possible objections to a purchase by clarifying that he has nothing to lose with messages like “ money-back guarantee”, “product returnable” or “free shipment”.
  • Be sure your ad is interesting and that you will pick your client’s interest by making him or her to be curious enough to visit your site. This type of ad can come in the form of a question that your potential customers may have. Your ad will entice them and you can come nearer to a successful transaction.
  • Use social media to your advantage. Create an ad that shows the support of many people towards your business. Ads like “ 9 out of 10 people buy our products” can do the trick!
  • Know your audience and create customized calls to action

Create a timeline and ads that offer something to your client in a time frame, like “ promotion available this weekend”.

 

3. Timing

timing

Do your research and learn your customer online interests. When you do a remarketing campaign be sure your ads will roll in a time frame that allows your potential client to be interested in what you are selling. For example, if you create an ad for a product that your client already bought, is unlike it will have an effect. Or sending over and over the same ad it will surely make him or her irritated with you and have the exact opposite effect that you had planned. Be sure to change the product you advertise from time to time keeping your brand or your logo. Another example is with products bought on specific holidays. If someone purchased flowers for Valentine’s Day, make sure you remarket them for Mother’s Day or for the following year.

 

 

4. The right design for the right audience

 

39917_864769_48704_imageMake a smart choice when it comes to your ad design. You can have a static design or an animated one, but the important thing is to choose whatever design works better with the message you want to send. Be sure to brand every ad that you run. Is the only way people will get familiar with your business and start to recognize if even when you change the products advertised.rkg-purchase-funnel

 

5.Optimize to boost conversions

Stay on top of your game and constantly test your ads to see how efficient they are. See how people respond to every detail of your ad, from themessage, the design, the calls to action to the time frame they run.

 

 

 

 

Remarketing is hard work because you constantly have to be on the move, advertising speaking, in order to be up to speed with your potential client’s interests and needs and to create valid opportunities for you to convert clicks into actual money. But remarketing is also very rewarding because it actually helps your business to stay on top of the game and to promote your business to a larger number of people.

 

 

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

Start increasing your profits with us today!   
 
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