Search advertising is a great tool for promoting your business. It provides a significant number of new customers while being absolutely free. There is no need to pay for using it; you’re just paying for the results (clicks). This type of advertising is focused on finding the exact clients you need. Only the customers who are looking for service or goods you are selling will see your ads.
The main goals of search advertising are: prompt sales stimulation, creation of demand and niche branding. This is a type of permission marketing, which is to involve the customers in the marketing process. It is works not to catch consumers’ attention, but to gain their trust; not to irritate them with advertising, but give the relevant information that customers are interested in at the moment.
Display marketing is one of types of internet advertising, that appears near the content on web-pages and some kind of apps.It may be in different formats and can consist from text, images, audio and video. It gives you the possibility to target right audience by demographic and behavioural factors, to use only those websites, that are relevant to your product, to determine results you want to achieve and the budget you are ready to spend.
Remarketing is a strategic component of Internet marketing campaign, used to form a pool of potential customers. This tool is particularly effective as far as repeated contacts are more likely to convert. Thanks to remarketing it is possible to "catch up" customers who still have doubts on whether they should or should not make a purchase on your site. Setting remarketing allows, for example, demonstrating ads only to users who have reached a certain stage of submitting an application form, but have not made the desired action, or showing the ads based on your web-site pages they have visited. These ads will be placed on the vast number of Google partner sites in the Google Display Network.