Top 9 ways in which bing changed in 2016 that will keep your campaigns relevant in 2017

  • January 16, 2017
  • Polimentor
  • Advanced SEO Techniques
1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 5.00 out of 5)
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As years passed, the Internet has become more important than ever. Therefore, it comes as no wonder that, yet again, internet search rates have increased tremendously in the year of 2016. Due to this yearly increase, search engines do what they can to keep up with online necessities, and this generally comes in the form of hundreds of updates. Just like all other reputable engines, Bing Ads have gone through a large number of updates during the last year. Here is a top nine of the most important ones that will help you devise amazing ad campaigns in the new year.

 

#1 Editor for Mac

BingAdsEditor-Mac-ManageCampaigns-crop

This update duly deserves its spot as number one, given the fact that a lot of people have been demanding it for years. Finally, Bing did it and introduced the beta version in June 2016. Its structure is similar to Bing Ads Editor 11, in that it has options such as bulk edit, managing multiple accounts and copy and pasting across them.

 #2 Shared Budgets

This nifty little new function of Bing Ads Editor officially removed hassle of manually introducing budgets for each campaign once and for all. It did so by allowing users to distribute a single daily budget on all campaigns. Therefore, if you devise ad campaigns for a living, 2017 will be an easy year for you, at least when it comes to budgeting. Bing got those bases covered for you.

#3 Bing Shopping Campaigns

This is not an entirely new feature, but rather an old one that has been revamped in order to make it more user-friendly. Bing finally realized that managing shopping campaigns from the user interface was getting to be too much of a hassle for many people, so it integrated the option to create shopping campaigns in the Ads Editor.

bsc1

What is more, Bing also introduced a handy little import to Google option in this tool. Managing campaigns across various search engines has never been easier.

#4 Expanded Text Ads

In an effort to keep up with Google AdWords, Bing launched Expand Text Ads in August 2016. This allows for the standardization of ad formats, which optimizes their functioning on mobile, tablet and desktop services. And just like Google, Bing’s new service also increased titles from 25 to 60 characters, and descriptions from 71 to 80. This will surely come as great news to users, because more space means more ways to pursue an audience.

#5 Website URL Publisher Report

Lo and behold, this feature is something that Google AdWords doesn’t have yet, which certainly gives Bing the upper hand here. This tool allows users to follow the way in which ads appear on partner websites, which means that they can remove partners that perform poorly.

#6 Negative Keyword Conflict Report4617.image_25e1b25c

Any good campaign manager knows that negative keyword lists are essential in assuring a campaign’s visibility and potential success. More often than not, you will have to check through Search Term reports in order to find new negative keywords that have to be put on the list. However, this is such a big hassle most of the time that most of these negative keyword conflicts slip through the cracks. However, the Negative Keyword Conflict Report tool will help with these regular account checks.

 

#7 Share of Voice Report

For some reason, this report goes unnoticed more often than not. We are not very sure why, because it’s very helpful. The Share of Voice Report tool allows users to visualize areas that can induce campaign growth. By using this report in top-performing areas, you can maximize Bing reach tremendously. By adjusting bids and targeting higher ad positions, you will improve overall ad relevancy, which makes for more successful campaigns. If you aim to be successful, look at the last six months’ worth of data and convert top hitting areas.

 

#8 Age and Gender Reportdemo_targeting-800x451

By determining the performance of various age and gender segments, Bing allows you to analyze data at a deeper level, all the way down to ad groups. You can do this easily, by downloading the Age and Gender report and putting the data up in Excel, which will work wonders for you and devise very specific groups on the basis of age and gender segments. This will not only optimize your campaign at its fullest potential, but also help you capitalize on the traffic it brings in and achieve success.

 

 

#9 Broad Match Modifier

Last, but most certainly not least, is the Broad Match Modifier, BMM for short. This priceless little tool manages to leverage marketplace intelligence in order to suggest the best BMM keywords for your campaign. This means that it can deliver relevant traffic easier that Broad Match by itself. This tool has come as blessing to many users, which have been demanding an option to expand their reach and get more volume for years now.

These top nine Bing updates, if applied correctly, will surely move your ad campaigns successfully out of 2016 and into 2017. As the calendar year came to a swift end just recently, this means that it’s time to audit your account activity and review your processes in order to make sure that you are up to the standards of the modern, present-day online industry. Although there are surely a lot more ways to do so, these brand new nine tools will surely keep you fresh, relevant and successful in the new year.

The updates that we recommend getting on board first with are reports, because they help you organize your content in a more professional and clean way, which in turn also makes for easier access to whatever data you might need for your campaigns. But, naturally, all the ones we described above are a must-do if you want to stay on top of your game and bring in more traffic than ever in 2017. The key to success in the online business is to keep yourself constantly informed, and to devote the necessary amounts of attention and efforts to devising new, exciting campaigns.

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

Top 9 ways in which bing changed in 2016 that will keep your campaigns relevant in 2017

  • January 16, 2017
  • Polimentor
  • Advanced SEO Techniques
1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 5.00 out of 5)
Loading...

As years passed, the Internet has become more important than ever. Therefore, it comes as no wonder that, yet again, internet search rates have increased tremendously in the year of 2016. Due to this yearly increase, search engines do what they can to keep up with online necessities, and this generally comes in the form of hundreds of updates. Just like all other reputable engines, Bing Ads have gone through a large number of updates during the last year. Here is a top nine of the most important ones that will help you devise amazing ad campaigns in the new year.

 

#1 Editor for Mac

BingAdsEditor-Mac-ManageCampaigns-crop

This update duly deserves its spot as number one, given the fact that a lot of people have been demanding it for years. Finally, Bing did it and introduced the beta version in June 2016. Its structure is similar to Bing Ads Editor 11, in that it has options such as bulk edit, managing multiple accounts and copy and pasting across them.

 #2 Shared Budgets

This nifty little new function of Bing Ads Editor officially removed hassle of manually introducing budgets for each campaign once and for all. It did so by allowing users to distribute a single daily budget on all campaigns. Therefore, if you devise ad campaigns for a living, 2017 will be an easy year for you, at least when it comes to budgeting. Bing got those bases covered for you.

#3 Bing Shopping Campaigns

This is not an entirely new feature, but rather an old one that has been revamped in order to make it more user-friendly. Bing finally realized that managing shopping campaigns from the user interface was getting to be too much of a hassle for many people, so it integrated the option to create shopping campaigns in the Ads Editor.

bsc1

What is more, Bing also introduced a handy little import to Google option in this tool. Managing campaigns across various search engines has never been easier.

#4 Expanded Text Ads

In an effort to keep up with Google AdWords, Bing launched Expand Text Ads in August 2016. This allows for the standardization of ad formats, which optimizes their functioning on mobile, tablet and desktop services. And just like Google, Bing’s new service also increased titles from 25 to 60 characters, and descriptions from 71 to 80. This will surely come as great news to users, because more space means more ways to pursue an audience.

#5 Website URL Publisher Report

Lo and behold, this feature is something that Google AdWords doesn’t have yet, which certainly gives Bing the upper hand here. This tool allows users to follow the way in which ads appear on partner websites, which means that they can remove partners that perform poorly.

#6 Negative Keyword Conflict Report4617.image_25e1b25c

Any good campaign manager knows that negative keyword lists are essential in assuring a campaign’s visibility and potential success. More often than not, you will have to check through Search Term reports in order to find new negative keywords that have to be put on the list. However, this is such a big hassle most of the time that most of these negative keyword conflicts slip through the cracks. However, the Negative Keyword Conflict Report tool will help with these regular account checks.

 

#7 Share of Voice Report

For some reason, this report goes unnoticed more often than not. We are not very sure why, because it’s very helpful. The Share of Voice Report tool allows users to visualize areas that can induce campaign growth. By using this report in top-performing areas, you can maximize Bing reach tremendously. By adjusting bids and targeting higher ad positions, you will improve overall ad relevancy, which makes for more successful campaigns. If you aim to be successful, look at the last six months’ worth of data and convert top hitting areas.

 

#8 Age and Gender Reportdemo_targeting-800x451

By determining the performance of various age and gender segments, Bing allows you to analyze data at a deeper level, all the way down to ad groups. You can do this easily, by downloading the Age and Gender report and putting the data up in Excel, which will work wonders for you and devise very specific groups on the basis of age and gender segments. This will not only optimize your campaign at its fullest potential, but also help you capitalize on the traffic it brings in and achieve success.

 

 

#9 Broad Match Modifier

Last, but most certainly not least, is the Broad Match Modifier, BMM for short. This priceless little tool manages to leverage marketplace intelligence in order to suggest the best BMM keywords for your campaign. This means that it can deliver relevant traffic easier that Broad Match by itself. This tool has come as blessing to many users, which have been demanding an option to expand their reach and get more volume for years now.

These top nine Bing updates, if applied correctly, will surely move your ad campaigns successfully out of 2016 and into 2017. As the calendar year came to a swift end just recently, this means that it’s time to audit your account activity and review your processes in order to make sure that you are up to the standards of the modern, present-day online industry. Although there are surely a lot more ways to do so, these brand new nine tools will surely keep you fresh, relevant and successful in the new year.

The updates that we recommend getting on board first with are reports, because they help you organize your content in a more professional and clean way, which in turn also makes for easier access to whatever data you might need for your campaigns. But, naturally, all the ones we described above are a must-do if you want to stay on top of your game and bring in more traffic than ever in 2017. The key to success in the online business is to keep yourself constantly informed, and to devote the necessary amounts of attention and efforts to devising new, exciting campaigns.

  • Polimentor
 


About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 
 
 

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